The proliferation of on demand internet video and new technologies that empower people to better select what they watch or spend their time listening to, will constantly make changes to the traditional television viewership and challenges to technology businesses in general.
A survey by Edison Research reveals that for the first time more Americans would give up television over the internet, if they had to choose of course. 49% would give up television versus 48% would give up internet. Just 9 years ago the same survey showed the opposite. 72% will give up internet versus 26% give up television.