Bloggers are younger and better educated but earn less than the general U.S. adult (18+) population – and they are more likely to be single, male, and actively engaged in new media, according to a study by BIGresearch.
Of those who blog occasionally or regularly (26% of the [online] population):
Well, I am not single, but started enjoying blogging here, supporting blog installations and sites for multiple of clients from different parts of the world. Sometimes I even think that my hosting business can turn into a blogging one.
Study also shows that Bloggers have a lower average income than most adults in the US. That explains why you can get a lot of info about free stuff from blog sites.
To read more detail about the study, click here.
Popularity: 18% [?]